"I'm not a geek". That's how today's talk began from Richard Burton, head honcho at the Telegraph online. I'll be honest; I often find these talks patronising, irrelevant and above all else, mind-numbingly boring. Today's talk on the other hand was a breath of fresh air. For an hour and a half I was genuinely interested and absorbed in what Richard Burton had to say.
I found his attitude extremely refreshing. Here's a man who clearly loves his job. He was at great pains to emphasise to us the buzz that he gets from doing a good job well and how he wakes up in the morning looking forward to the day ahead. One couldn't help but feel enthused by his energy and I personally hope I can feel as passionate about whichever job I happen to end up in.
He also made us realise that, at least for him, journalism is a vocation, a 24/7 commitment that can't just be switched on and off. In the ever-demanding race to be the first journalists, and especially online journalists, need to be able to drop everything and turn a story around in as little as 50 seconds. Interestingly, when asked whether he thought that, in the race to be first accuracy often came second, he answered 'yes' instantly. He said that it was always a "judgment call" as to whether accuracy has to be sacrificed for speed or vice-versa.
Another ongoing theme from our lectures over the course of the last month has been the growth of online journalism and the idea that it may eventually oust newspaper journalism altogether. Richard Burton wasn't afraid to let his feeling be known. "The web can completely replace print" he said very matter-of-factly. But he went on to explain that it would be a long time before newspapers disappeared entirely, if indeed they ever did. And he also admitted that online journalism was still very much 'Coca-Cola Championship' journalism to newspaper's Premiership.
A further hugely interesting point we learned was how cut-throat and ruthless a world journalism could be. Richard Burton himself is clearly an extremely motivated businessman as well as being a journalist. For the first time on this course we actually learned about the corporate and quite false side of online journalism. He explained how he often saw things as merely pound signs and showed a frighteningly revealing candidness about advertising and money-making. His Rupert Murdoch-esque ruthlessness was interesting to see.
It is patently obvious that Richard Burton is a very intellegent and innovative man, brimming with ideas as to how to improve his medium and constantly striving for perfection, never settling for second-best. He has already brought many ideas to Telegraph online and many ideas he has for the future described just some of the ways he still hopes to improve it; selling their archive of Premiership photos, making the photo galleries bigger, more advertising and the growing use of Blackberry.
Above all, Richard Burton was extremely engaging and very entertaining. He tells it like it is and not at all in a patronising manner. He had a very tongue-in-cheek and almost slightly irreverend outlook on modern-day journalism and society in general and I thoroughly enjoyed the talk and everything he had to say.